Workplace by Facebook Launch Strategy

Strategy and Approach

You should aim to select 10-20% of your organisation as Champions to create a meaningful and welcoming Workplace when you fully launch.

These Champions need to be a representative sample of your organisation. All departments, locations, generations and levels of management should be represented in your Champions Group.

Your Champions should also be chosen for their influence within your organisation and early adopter behaviours (network savvy, visionary, motivator). It can be particularly powerful to bring on people managers who can immediately influence working behaviours within their teams.

Tactical How-to

Pre-Launch

• Champions should be given early access (we recommend 7-10 days) to help prepare the community for launch day. With context around your goals and the content that would be helpful for employees in groups, your champions can create groups and post content to ensure a welcoming user-experience for all your coworkers. They can also help share key information about the arrival of Workplace to build excitement.
• Host a training session with champions to walk them through the key Workplace features and your messaging for deploying Workplace. Create a Workplace group for all Champions where you can share important campaign actions and new use cases for them to use within their teams.

Launch

• Champions are key to getting all coworkers to activate their account. As early experts, they can share knowledge and raise awareness regarding Workplace's features and embed your communication campaign at a local level.

Post Launch

• Champions continue to play an active role in Workplace engagement campaigns during post launch. They allow you to reach and inspire all your coworkers, especially the ones that are lagging behind in engagement. We've seen a lot of success in engagement with champions leading contests by region or department to boost claims through friendly competition.
• Continue champion involvement in Workplace initiatives and campaigns after launch, and use your champions to be your eyes and ears, seeking examples of use cases on Workplace. Your champions should feel empowered to share these use cases in your champions group which you can then share across the whole organisation.