Sales teams thrive when they spend less time searching for answers and more time building relationships. However, with information scattered across platforms, responding to prospects and crafting impactful proposals can feel like a grind.
Glean changes the game for sales professionals by unifying company knowledge, reducing time-to-response, and accelerating new rep ramp-up. Here’s how it adds real value to modern sales organisations.
The Challenge for Modern Sales Teams
Sales professionals face mounting pressure to hit quotas, respond quickly, and personalise every interaction. Yet most teams are held back by familiar blockers:
Information is often fragmented across CRMs, Slack channels, shared drives, inboxes, and product documentation. Reps lose precious time jumping between apps to answer one client query. They must wait for pre-sales engineers or product teams when technical questions arise. Meanwhile, new joiners take weeks to onboard, relying heavily on peers to find the needed sales materials.
These inefficiencies lead to missed opportunities, slow deal cycles, and low morale.
Enter Glean: The AI-Powered Knowledge Assistant
Glean connects to your entire tech stack to surface exactly what reps need, when they need it. Whether crafting a response mid-call or pulling context on a key account, Glean brings speed, insight, and confidence to every stage of the sales cycle.
Instantly Understand Customer Context
To truly serve customers, reps need fast access to the right background. Glean helps reps build a 360º view by searching across internal documents, support tickets, account notes, and more. This lets them approach every meeting or interaction with the latest, most relevant insights.
Additionally, Glean’s AI Assistant can tap into publicly available information, surfacing competitor activity, industry shifts, and client updates that might not be stored internally. This combination of internal and external knowledge gives your reps an edge.
With the mobile app, this context is available on the go—ideal for reps working in the field or travelling between client meetings.
Supercharge Every Interaction
Live conversations with prospects can be unpredictable. A client might reference a niche competitor or ask a detailed technical question. Glean enables sales professionals to react quickly and clearly.
Instead of scrambling or deferring to another team, reps can pull up relevant documentation instantly or ask the Assistant for guidance on unfamiliar terms. The tool can even provide side-by-side competitor comparisons, arming your team with the information they need to position your solution effectively.
With Glean Apps tailored to sales use cases, reps can instantly surface value propositions, product features, or pricing comparisons mid-call.
Respond to Prospects in Record Time
Fast follow-up is essential for maintaining momentum. Glean makes it easy for reps to respond confidently and promptly by generating draft responses and proposals using advanced AI prompting.
Rather than waiting hours (or days) for someone in another department to answer a technical query, reps can find what they need immediately via intelligent search. If the answer isn’t documented, Glean helps identify the internal experts who can help speed up collaboration and reduce bottlenecks.
By integrating directly with platforms like Gmail, Slack, or your CRM, Glean allows responses to be crafted and sent from within the tools your team already uses.
Onboard New Sales Reps Faster
Hiring is only half the battle—getting new salespeople productive quickly is critical. Glean drastically shortens ramp time by making onboarding self-service.
Managers can curate onboarding collections that bring together pitch decks, objection-handling documents, demo videos, and CRM walkthroughs in one place. Glean’s prompt library allows new reps to learn from common use cases and automate repetitive tasks.
The result? New team members can contribute to deals sooner and feel empowered from day one.
What Great Looks Like with Glean
Sales teams using Glean report:
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A significant reduction in time spent hunting for information
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Shorter sales cycles due to faster, more tailored responses
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Improved win rates thanks to better customer preparation
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More engaged and productive reps who focus on strategic work, not admin
Pro Tips for Sales Leaders
To get the most from Glean:
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Integrate Glean’s search bar directly into your CRM for real-time context without tab switching.
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Build a “battlecard” Glean App to standardise competitive positioning across the team.
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Keep your prompt library updated to reflect new campaign messaging, objection handling, and industry shifts.
Ready to Empower Your Sales Team?
If your reps are juggling tabs, chasing answers, or struggling to ramp up quickly, it’s time to reimagine how your team works. Glean provides the knowledge infrastructure your sales team needs to close more deals—faster.
Book a consultation with Generation Digital to see how Glean transforms your sales productivity.
Want to learn more?
- Learn how Glean supports Customer Success teams to reduce churn and act faster.
- For developers, Glean’s engineering use case speeds up debugging and cross-team collaboration.
- Discover how customer support resolves issues without escalating everything to engineering.
- See how marketing teams generate and localise content at scale.