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How Glean Supercharges Marketing Teams with AI-Powered Research, Content, and Coordination

By Thomas Jones | April 1, 2025
Thomas Jones

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Marketing teams are expected to move fast—creating campaigns, analysing trends, launching content, and aligning with other departments. However, with so many tools, files, and data sources involved, even basic tasks like finding a slide deck or recent survey results can become time-consuming.

Glean helps marketers eliminate wasted effort by instantly making all internal and external knowledge searchable and usable. Whether you're writing a campaign, localising a message, or preparing a quarterly review, Glean puts everything you need at your fingertips.

 

Marketing’s Modern Challenges

Whether you're in brand, demand gen, content, or comms, the marketing team’s biggest blockers often look like this:

  • Researching markets, ICPs, and competitors takes too long

  • Information is scattered across Docs, Slack, Notion, Drive, and analytics tools

  • Creating on-brand content at scale is difficult without repetition

  • Localisation and personalisation of content often fall to the bottom of the list

  • Keeping everyone updated across projects is a constant challenge

Sound familiar? That’s where Glean comes in.

Glean: Your AI Marketing Assistant

From idea to execution, Glean transforms how marketing teams operate. Its AI-powered tools allow teams to surface insights, generate content, and collaborate better—without starting from scratch every time.

Speed Up Research and Brainstorming

Great marketing starts with insight. Glean helps marketers:

  • Understand a new ICP or vertical by pulling internal notes and external data

  • Summarise competitor activity, recent news, and campaign history

  • Brainstorm naming ideas or campaign hooks with AI-powered prompt suggestions

This means fewer hours are lost in Google and more time is spent executing high-impact strategies.

Generate Original Content from Source Material

Glean allows content creators to:

  • Turn technical product documents into messaging frameworks

  • Write long-form content based on pitch decks, interviews, or meeting notes

  • Automatically adapt tone of voice to match brand or specific team members

With Glean, the blank page isn’t a blocker—it’s an opportunity.

Marketing Teams in Glean AI

Localise and Repurpose Content with Ease

Once a campaign is live, you must get it in front of every audience. Glean lets you:

  • Create blogs, press releases, social posts, and ads from a single piece of content

  • Adjust length, format, or tone to suit the platform or target region

  • Translate messaging for new markets with tone control (e.g. professional, casual, teen)

Now your team can scale content output—without scaling stress.

Target Content for Personalisation and ABM

Whether it's for one prospect or an entire vertical, Glean helps marketers:

  • Tailor messaging to a persona, industry, or specific account

  • Pull public company data and internal CRM insights into custom email sequences

  • Build ABM campaigns with a detailed understanding of target companies

Personalisation at scale becomes more achievable—and more effective.

Collaborate, Coordinate, and Communicate

Keeping marketing aligned is just as important as execution. With Glean, you can:

  • Summarise weekly plans, campaign status, or vendor updates automatically

  • Generate design briefs and project outlines based on templates

  • Track deliverables and align stakeholders without endless meetings

Less busywork. More brand impact.

What Better Marketing Looks Like with Glean

Marketing teams using Glean report:

  • Reduced time spent on research and manual content generation

  • Higher campaign quality with more precise messaging

  • Better alignment across product, sales, and customer success

  • The ability to produce more content without burning out the team

Pro Tips for Marketing Leaders

  • Create prompt libraries for messaging, copy styles, or persona tones

  • Build Glean Apps for campaign briefs, tone guides, or creative approvals

  • Encourage teams to log learnings in Glean so others can build on past wins

Ready to Power Up Your Marketing Workflow?

If your marketing team spends more time searching than creating, it’s time to rethink your stack. Glean brings the clarity, speed, and scale needed to thrive.

Book a consultation with Generation Digital and see how Glean transforms marketing for modern teams.

BOOK A CONSULTATION

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